How Facebook's WhatsApp Could Hold Up Snapchat's Global Growth
An example of WhatsApp’s new photo editing tool, which emulates Snapchat’s popular doodling interface. (Image via WhatsApp) In the early days of mega-popular messaging app WhatsApp, CEO Jan Koum kept a note from his co-founder Brian Acton taped to his desk. Meant to remind him of their commitment to keeping WhatsApp a pure messaging utility, Acton had scrawled on it, “No Ads! No Games! No Gimmicks!” Today the world’s biggest messaging service is trying to stay ahead in an extremely competitive market, meaning it’s had to add a gimmick or two, and straight out of the playbook of rival Snapchat. WhatsApp says it is rolling out a new camera feature which will let users draw on, and add emojis to, photos and videos. WhatsApp’s camera will also support front-facing flash, “so you can take the perfect selfie.” The new editing tools show up as soon as you open the camera in WhatsApp, or pull up your image library. Features like these might risk crossing into “gimmick” territo...